Pricing
Selling Price & Profit Calculator
You know your cost. Now set a price that actually leaves a profit once the marketplace takes its cut. Pick where you sell, set the margin you want, and get a recommended price plus your true take-home.
Result
- Marketplace + payment fees—
- Your profit per sale—
- Actual margin—
Recommended price—
How it's calculated
We solve for a price where: price − cost − shipping − fees = target margin × price. Fees = price × (transaction% + payment%) + listing/order flat fees. Because fees scale with price, the price is solved algebraically, not guessed.
Assumptions
- Margin is expressed as a percentage of the selling price (not mark-up on cost).
- Fee rates are the marketplace defaults shown and change over time — verify against your account.
- Sales tax/VAT is not included; handle it per your jurisdiction.
FAQ
Margin vs mark-up — what's the difference?
Margin is profit as a percentage of the price you charge. Mark-up is profit as a percentage of your cost. A 50% mark-up is only a 33% margin. This calculator uses margin; the Mark-up Calculator uses mark-up.
Are the fees exact?
They're the standard published rates as of June 2026. Marketplaces change fees and vary by country and category — always confirm against your own seller dashboard.
Related calculators
Disclaimer: These calculators are provided for guidance only and use representative material constants and published marketplace fee rates (as of June 2026). Real costs vary — always verify against your own figures before pricing or purchasing. PrintProfit is reader-supported and may earn a commission from links to recommended products, at no extra cost to you.