Selling Price & Profit Calculator
You know your cost. Now set a price that actually leaves a profit once the marketplace takes its cut. Pick where you sell, set the margin you want, and get a recommended price plus your true take-home.
Result
- Marketplace + payment fees—
- Your profit per sale—
- Actual margin—
Why flat fees punish cheap items
Etsy's fee structure has two layers: percentage fees (6.5% transaction + 3% payment processing = 9.5%) and flat fees ($0.20 listing + $0.25 payment processing = $0.45). The percentage scales with your price; the flat fees don't. On cheap items, those flat fees are brutal.
| Sale price | Flat fees | Flat fee % | Percentage fees | Total fees | Total % |
|---|---|---|---|---|---|
| $5 | $0.45 | 9.0% | $0.48 | $0.93 | 18.5% |
| $10 | $0.45 | 4.5% | $0.95 | $1.40 | 14.0% |
| $20 | $0.45 | 2.3% | $1.90 | $2.35 | 11.8% |
| $40 | $0.45 | 1.1% | $3.80 | $4.25 | 10.6% |
On a $5 keychain, Etsy takes nearly 1 in 5 dollars. On a $40 articulated dragon, it's closer to 1 in 10. The fix: either price cheap items higher, or bundle them so the flat fee dilutes across a larger order. This is why the calculator above solves algebraically — it accounts for both fee layers automatically.
How it's calculated
We solve for a price where: price − cost − shipping − fees = target margin × price. Fees = price × (transaction% + payment%) + listing/order flat fees. Because fees scale with price, the price is solved algebraically, not guessed.
- Margin is expressed as a percentage of the selling price (not mark-up on cost).
- Fee rates are the marketplace defaults shown and change over time — verify against your account.
- Sales tax/VAT is not included; handle it per your jurisdiction.
FAQ
Margin vs mark-up — what's the difference?
Are the fees exact?
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